About us

THE ADVERTISING CONUNDRUM Is it better to reach MORE prospects LESS often or LESS prospects MORE often ?

Russell Crawford Media Ltd was founded in Christchurch in 1991 by Russell Crawford, a professional with over 30 years experience in newspaper and advertising agencies.

This breadth of experience provides you with direct benefits:

• Integrity - a small team with low overheads, dedicated to solving clients' advertising and marketing problems in the most cost efficient manner.
• Impartiality - very important as advertising market fragmentation leads to offers of better deals and claims of superior performance.
• Market/Media Negotiation - our knowledge of what advertisers should be paying can lead to better rates, discounts, placement or benefits.
• Management - short or long-term planning and coordination of client activities. This can include preparation of budgets, year-to-date monitoring, liaison with all market suppliers, screening of all offers/proposals etc, evaluation of new advertising/marketing options etc.

Our services can be as modular as required, or we can provide a full service by introducing creative/production from a pool of freelance personnel selected for their ability to perform a certain task.

* Advertising and Marketing Coordination  -  in-house
* Media Strategy, Planning and Buying  -  in-house
* Evaluations of current media plans undertaken  -  in-house
* Copywriting and Creative Concepts  -  outsourced (optional)
* Graphic Design and Production  -  outsourced (optional)
* Print Management  -  in-house

Therefore, we can be ideally suited to businesses

* who may have existing marketing/creative/production arrangements
* who do not require the services of a full-service advertising agency
* with access to overseas produced advertising material.