Media Strategy, Planning and Buying    

WHICH DIRECTION FOR YOUR ADVERTISING?

The fragmentation of the television, radio, newspaper and magazine markets, in particular, has raised the complexity of media selection to a point where buying media solely on price is unwise, when performance, positioning and suitability are so critical.

Acting for our Christchurch and New Zealand clients, we plan and buy advertising for all media including television, radio, newspapers, magazines, billboards, direct mail, Internet, and cinema.

• Sourcing of the media habits of a defined target audience.
• Researching and selecting the most appropriate medium based on cost, target audience potential and advertising objective.
• Preparation of short and long-term media plans, with emphasis on the flighting and positioning of advertisements in Christchurch and New Zealand to ensure maximum impact and recall.
• Negotiation and liaison with New Zealand media regarding optimum rates, positions and value-added benefits.
• Implementation of long-term media plans, monitoring of competitive activity, and evaluating new media options.